Feedback from our presentation

After pitching our presentation, one of the main questions asked was how were we going to target other audiences other than the ones stated in our presentation. In the presentation we said that our main target audience would be university graduates.

How are we going to target an audience of 14-20

• The characters used. We hope to represent the characters in a way which an audience of teenagers will feel that they can relate to. Costumes will be one way in which the audience may feel similar to characters as the costumes will be what stereotypically what the audience will wear.   
• The non diegetic music that we are going to use. This music will be music in which an audience of 14 to 20 would be familiar with. By including this we feel that it will make the overall short film more interesting for that age range to watch. 
• Another way in which we will target an audience of 14 to 20 is from where we are going to exhibit our short film. For example youtube. A high amount of people in that age bracket will be very familiar with this form of exhibition. Other places which our film may be independent film festivals and the Adobe youth voice contest.  

How we would target an audience of 20+, (non uni graduates) 

• From the narrative of the film. The narrative covers many subjects which they feel that they can relate to for example, racism. This is a subject that from our audience research we found that nearly everyone had been affected by. So that this age group will be able to understand and can have an opinion, which could in turn make the film a talking point.